Hello! This is my first IMC diary entry! The subject so far seems very interesting and I have had a good time attending the lectures of Prof. Mirchandani. He gives very good examples which helps in understanding the subject better. The initial classes revolved around understanding what IMC is all about and what are the various factors infulencing IMC. The class has been very interesting with impromtu assignments and video cases! We have already submitted an assignment on Campaing Dissection, wherein we had to dissect any campaign for a product. Vishal and I had chosen Virgin Mobile campaign which was very interesting and 'Think Hatke!' for us! The TATA Ad which was analyzed in the class was very thought provoking. The IMC class is by far the most participative of all the subjects that I have taken.
The Project of IMC is very challenging. At the same time it is very interesting and it would help us in understanding the nitty gritties of the subject. The whole class has been divided into two functioning organizations following proper hierarchy and with roles defined. The organizations are expected to launch a promotional campaign on the lines of 'Incredible India'. I have enrolled in the creative team. I plan to sing for the jingle and the advertisement. Lets see how the campaign comes up! Hope it comes up well!
For now i end!
Would post soon!
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